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By embracing fans numerous and demographics, striking a fair balance between consistency and adaptability and taking the time to become customers Lego has found a method to keep the interlocking stones inside the hands of millions. 2 weeks . model that other companies should follow, says McKee.
Instruction online 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden gadgets. It was not until the following season that they started out using a new plastic-injection moulding machine to produce plastic stones, which before long gave all of them an advantage above their competition in the booming post-war marketplace.
In 1949, they started off producing the bricks with studs about them to enable them to hole together. This was a key version, making the bricks far more stable and sturdy. Later, in 1958, they made a major improvement with the adding why play with lego of what is known since the “stud and coupling system”, which ensures that each Lego brick fits with any other brick. These two essential iterations are why Seglar sets produced 40 years back still interlock seamlessly with those crafted today.
Over the years, Lego seems to have kept their finger in the pulse of pop culture by partnering with big-name franchises just like Star Battles and Harry Potter. It includes also accepted the community of adults that happen to be fans of the trademark, known as AFOLs (Adult Admirers of Lego), with a variety of sets such as the Back to the Long term DeLorean time machine and a set of girl Nasa experts.